Purple Style Labs IPO
Market Sentiment
IPO Details
Market Lot Size
IPO Reservation
Financial Analysis
| Metric | 2024 | 2025 | 2026 |
|---|---|---|---|
| Revenue | 510.03 | 494.00 | 567.07 |
| Expense | 557.74 | 559.78 | 734.54 |
| Profit (PAT) | 47.71 | 188.55 | 285.40 |
| Total Assets | 458.39 | 497.05 | 829.60 |
Promoters: Abhishek Agarwal
Strengths & Risks
- Solid profit margin — 50.3%.
Our metrics didn't flag a major concern for Purple Style Labs from the disclosed data — but this isn't a clean bill of health. Read the risk-factors section of the RHP, which lists company-specific risks our data can't capture.
Compiled from this issue's live GMP, subscription, valuation and financial data, and updated as those figures change. Informational only — not investment advice. Always read the RHP before applying.
Company Information
Purple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application. Under the PPUS brand, the company sells over 2.11 lakh products across women’s wear, men’s wear, jewellery, accessories, and kids’ wear from 1,312 active designer brands. Moreover, the website also features some of the well-known designers like Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Moreover, the firm has served over 200,000 unique customers across 140 countries between FY23 and FY25. In fact, in FY25, the business reported 18.57 million unique visitors, 70,651 customers, and 104,856 orders across 100 countries.
| Purpose | Amount (Cr) |
|---|---|
| Investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India | 363.29 |
| Funding towards sales and marketing expenses to be incurred by the Company | 128.00 |
| General corporate purposes | - |
Resources & Documents
Purple Style Labs Ltd., CTS No. 1081, Plot no. 110 TPS Village, Service Road, Western Express Highway,, Vile Parle East, Mumbai, Maharashtra, 400057
Purple Style Labs has set a price band of Rs 546–Rs 575 per share for an issue size of Rs 680 crore. The stock listed with a 6.96% discount versus its issue price on September 07, 2026.
Purple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application.
The issue is promoted by Abhishek Agarwal with Axial Capital Pvt. Ltd., IIFL Capital Services Ltd. acting as lead manager. Net proceeds will primarily be used towards Investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, a… (Rs 363 crore) and Funding towards sales and marketing expenses to be incurred by the Company (Rs 128 crore).
Grey market is quoting a discount of Rs -10 (-1.7% over issue price), down Rs 35 from the previous session. Final subscription data records overall subscription at 1.36x, retail at 1.65x, QIB at 1.50x, NII at 0.89x.
On fundamentals, the company is posting revenue growth of 14.8%, a profit margin of 50.3% in its most recent reported period.
Our data-driven engine currently flags this issue as an Avoid view — key indicators are weak enough that the risk-reward looks unfavourable for now. Past performance does not predict future returns — review the price chart and peer comparison below before trading.
Purple Style Labs IPO GMP — What It Means
The latest grey market premium for Purple Style Labs IPO is ₹-10 (-1.7%). GMP is an unofficial, dealer-quoted figure that hints at expected listing-day demand — it is not a guaranteed listing price. For Purple Style Labs it should be read alongside the subscription numbers and the company's fundamentals, since grey-market premiums can swing sharply during the bidding window.
See the full Purple Style Labs GMP history and trend, or learn how grey market premium works and how reliable it is.
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