Purple Style Labs IPO

Open Mainboard Closing in --:--:--
Min Investment
₹14,950
26 Shares
Min Investment
₹14,950 · 26 Shares
Open Aug 31
Close Sept 02
Allotment Sept 03
Refund Sept 04
Listing Sept 07
LIVE

Day 3 of 3 of bidding · Sept 02, 2026

Purple Style Labs IPO is on Day 3 of 3 of its subscription window. The latest grey market premium is Rs 1 (0.2% over issue price), down Rs 1 from previous. Total subscription stands at 1.18x (QIB 1.47x, NII 0.46x, Retail 1.41x). Bidding closes today (Sept 02).

Last updated:

Market Sentiment

+Rs 1
+0.2%
Est. Listing: Rs 576
Updated: Sept 02, 2026 11:04 am
Subscription Status
QIB
1.47x
NII
0.46x
bNII (>10L)
0.53x
sNII (2-10L)
0.32x
Retail
1.41x
Total
1.18x
Updated: Sept 02, 2026 2:01 pm IST
Analysis Score 37 / 100
Avoid
Data: 78%
GMP Score 35
Subscription Score 30
Financial Health 70
Score updates live as GMP/subscription change. For information only — not investment advice.

IPO Details

Issue Price₹546-575 per equity share
Face Value₹10 Per Equity Share
Lot Size 26 shares (Min ₹14,950)
Total Issue Size ₹680.00 crore
Fresh Share₹680.00 crore
Issue TypeBook-build Issue
Lead ManagerAxial Capital Pvt. Ltd., IIFL Capital Services Ltd.
RegistrarKfin Technologies Ltd.
Listing atBoth

Market Lot Size

Category Lots Shares Amount (₹)
Retail Minimum 1 26 ₹14,950
Retail Maximum 13 338 ₹1,94,350
S-HNI Minimum 14 364 ₹2,09,300
S-HNI Maximum 66 1,716 ₹9,86,700
B-HNI Minimum 67 1,742 ₹10,01,650
Budget to Lots Calculator

IPO Reservation

Category Shares Offered Shares %
QIB35,47,82630.00%
NII (HNI)17,73,91315.00%
bNII > ₹10L11,82,60910.00%
sNII < ₹10L5,91,3045.00%
Retail11,82,60910.00%
Anchor53,21,73945.00%
Total1,18,26,087

Return Estimator (GMP*)

Category Investment Expected Profit
Retail Minimum ₹14,950 +₹26
Retail Maximum ₹1,94,350 +₹338
S-HNI Minimum ₹2,09,300 +₹364
S-HNI Maximum ₹9,86,700 +₹1,716
B-HNI Minimum ₹10,01,650 +₹1,742
GMP (Rumour*) +₹1
Exp. Listing ₹576
Return +0.2%
Estimates based on unofficial GMP data. Actual listing price may differ significantly.

Allotment Chances

Retail 80.9% (1.41x subscribed)
High chance
S-HNI (2-10L) 100.0% (0.32x subscribed)
High chance
B-HNI (>10L) 100.0% (0.53x subscribed)
High chance
If 100 retail investors apply, approximately 81 will get allotment.
Estimated from current subscription data, calibrated against published basis-of-allotment results. Actual allotment depends on the number of applications received and SEBI's allotment rules — draw of lots for Retail, Employee and NII; proportionate for QIB.

Financial Analysis

Financial Data
EPS (Pre)
Rs -41.98
ROCE
-23.56%
EBITDA Margin
5.44%
NAV/Share
Rs -7.69
Revenue Growth
14.79%
Profit Margin
50.33%
Financial Performance
Metric 2024 2025 2026
Revenue 510.03 494.00 567.07
Expense 557.74 559.78 734.54
Profit (PAT) 47.71 188.55 285.40
Total Assets 458.39 497.05 829.60
Values in Crores (₹)
Promoters & Holding Pattern

Promoters: Abhishek Agarwal

Strengths & Risks

Strengths
  • Solid profit margin — 50.3%.
Risks & Concerns
  • Grey-market premium is slipping during the bidding window.

Compiled from this issue's live GMP, subscription, valuation and financial data, and updated as those figures change. Informational only — not investment advice. Always read the RHP before applying.

Company Information

About Purple Style Labs

Purple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application. Under the PPUS brand, the company sells over 2.11 lakh products across women’s wear, men’s wear, jewellery, accessories, and kids’ wear from 1,312 active designer brands. Moreover, the website also features some of the well-known designers like Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Moreover, the firm has served over 200,000 unique customers across 140 countries between FY23 and FY25. In fact, in FY25, the business reported 18.57 million unique visitors, 70,651 customers, and 104,856 orders across 100 countries.

Objects of the Issue
Purpose Amount (Cr)
Investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India 363.29
Funding towards sales and marketing expenses to be incurred by the Company 128.00
General corporate purposes -

Resources & Documents

Anchor Investors
Anchor Bidding Date
August 28, 2026
Shares Offered to Anchors
53,21,739
Lock-in End (30 Days, 50%)
October 03, 2026
Lock-in End (90 Days, 50%)
December 02, 2026
Company Contact Information

Purple Style Labs Ltd., CTS No. 1081, Plot no. 110 TPS Village, Service Road, Western Express Highway,, Vile Parle East, Mumbai, Maharashtra, 400057

Purple Style Labs IPO — Quick Take

Purple Style Labs has set a price band of Rs 546–Rs 575 per share for an issue size of Rs 680 crore. The Mainboard issue is currently open for subscription and closes today.

Purple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application.

The issue is promoted by Abhishek Agarwal with Axial Capital Pvt. Ltd., IIFL Capital Services Ltd. acting as lead manager. Net proceeds will primarily be used towards Investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, a… (Rs 363 crore) and Funding towards sales and marketing expenses to be incurred by the Company (Rs 128 crore).

Grey market is quoting a premium of +Rs 1 (+0.2% over issue price), down Rs 24 from the previous session. Live demand data shows overall subscription at 1.18x, retail at 1.41x, QIB at 1.47x, NII at 0.46x.

On fundamentals, the company is posting revenue growth of 14.8%, a profit margin of 50.3% in its most recent reported period.

Our data-driven engine currently flags this issue as an Avoid view — key indicators are weak enough that the risk-reward looks unfavourable for now. All figures below — GMP history, subscription tiers, financials and peers — are aggregated from public disclosures. Always apply through your own broker after reading the RHP.

Frequently Asked Questions

The price band of Purple Style Labs IPO is Rs 546 to Rs 575 per share. Face value is Rs 10 per share.

The total issue size of Purple Style Labs IPO is Rs 680 crore, comprising fresh issue of Rs 680 crore.

Retail investors must apply for a minimum of 1 lot of 26 shares, requiring an investment of Rs 14,950. Maximum retail application is 13 lots (338 shares, approx Rs 1,94,350).

Purple Style Labs IPO opens for subscription on August 31, 2026 and closes on September 02, 2026. Anchor investor bidding is scheduled for August 28, 2026.

The expected allotment date for Purple Style Labs IPO is September 03, 2026. Refunds for unsuccessful applicants are expected on September 04, 2026.

Purple Style Labs IPO is scheduled to list on September 07, 2026 on both BSE and NSE.

The current GMP (Grey Market Premium) of Purple Style Labs IPO is +Rs 1 (+0.2% over issue price). GMP is an unofficial grey market indicator and may change through the subscription window. See the GMP chart on this page for the full trend.

Purple Style Labs IPO is currently subscribed 1.18 times overall — retail at 1.41x, QIB at 1.47x, NII at 0.46x. Live subscription data updates multiple times per day on open-issue days.

Based on the current retail subscription of 1.41x for Purple Style Labs IPO, the estimated retail allotment probability is approximately 80.9%. This is a high probability of allotment.

The registrar for Purple Style Labs IPO is Kfin Technologies Ltd.. After the allotment date, you can check your allotment status on the registrar's official website by entering your PAN, application number, or demat account details. Allotment status is also available on the BSE and NSE websites.

The book running lead manager(s) for Purple Style Labs IPO are Axial Capital Pvt. Ltd., IIFL Capital Services Ltd..

The promoter(s) of Purple Style Labs are Abhishek Agarwal.

You can apply for Purple Style Labs IPO online before 02 Sept 2026 through any UPI-enabled broker app (Zerodha, Groww, Upstox, Angel One, ICICI Direct, HDFC Securities, or any SEBI-registered broker), or via your bank's ASBA-enabled net banking. The minimum retail investment is Rs 14,950 for 1 lot of 26 shares. Steps: (1) Open your broker app or your bank's ASBA portal. (2) Search for Purple Style Labs in the IPO section — the issue must be in the Open window to apply. (3) Enter your bid: select the number of lots (minimum 1 lot of 26 shares) and bid at the cut-off price for the highest retail allotment chance. (4) Approve the UPI mandate that arrives on your bidding bank account — this blocks the application amount until allotment, and the funds stay in your account until shares are allotted. Allotment is finalized on T+1, the working day after the close date, and the shares list on T+3. See our How to Apply for an IPO guide for step-by-step screenshots, and the ASBA vs UPI Mandate explainer for how the payment block works.

Our data-driven analysis currently flags Purple Style Labs IPO as Avoid. Consider the IPO's GMP trend, subscription demand, financial health and industry valuation before applying. Full breakdown is available on this page. For how our scoring works, see our How We Recommend guide. This is informational and not investment advice — consult a SEBI-registered advisor.

Purple Style Labs IPO GMP — What It Means

The latest grey market premium for Purple Style Labs IPO is ₹1 (+0.2%). GMP is an unofficial, dealer-quoted figure that hints at expected listing-day demand — it is not a guaranteed listing price. For Purple Style Labs it should be read alongside the subscription numbers and the company's fundamentals, since grey-market premiums can swing sharply during the bidding window.

See the full Purple Style Labs GMP history and trend, or learn how grey market premium works and how reliable it is.

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