Purple Style Labs IPO

Listed Mainboard
Min Investment
₹14,950
26 Shares
Min Investment
₹14,950 · 26 Shares
Price Band ₹546–575
Lot Size 26 shares
Issue Size ₹680 Cr
Listed At ₹535.00 -7%
Subscribed 1.36×
Listed On BSE & NSE
Listing Price
₹535.00 (-6.96%)
vs issue price
Current Price (BSE)
₹543.85 (-5.42%)
at close, 16 Oct

Market Sentiment

Grey Market Premium What is GMP?
₹-10
-1.7% ▼ ₹5 since last update
Est. listing ₹565
Upper price ₹575
GMP range ₹-10 – ₹5
01 Sept · ₹2 06 Sept · ₹-10
Updated 06 Sept, 10:04 am IST Unofficial grey-market data
GMP estimate ₹565
Actual listing ₹535
Listed below the GMP estimate by ₹30 (-5.3%)
Subscription Status
QIB
1.50x
NII
0.89x
bNII (>10L)
1.06x
sNII (2-10L)
0.54x
Retail
1.65x
Total
1.36x
Updated: Sept 02, 2026 5:07 pm IST
Analysis Score 26 / 100
Weak Signals
Data: 78%

The overall score is a weighted average of the parts below, so one weak part can sit inside a strong overall reading.

GMP Score · 48% weight 20
Subscription Score · 41% weight 21
Financial Health · 10% weight 70
Score updates live as GMP/subscription change. For information only — not investment advice.

IPO Details

Price Band₹546–575 per equity share
Face Value₹10 Per Equity Share
Lot Size 26 shares (Min ₹14,950)
Total Issue Size ₹680.00 crore
Fresh IssueEntire issue — no offer for sale, so all proceeds go to the company
Issue TypeBook-build Issue
Lead Manager Axial Capital Pvt. Ltd. , IIFL Capital Services Ltd.
Registrar Kfin Technologies Ltd.
PromotersAbhishek Agarwal
Listing atBSE & NSE
BSE Code544901
NSE SymbolPERNIASPOP
ISININE0I1B01016
Listing Price₹535.00
Listing Gain-6.96%

Market Lot Size

Category Lots Shares Amount (₹)
Retail Minimum 1 26 ₹14,950
Retail Maximum 13 338 ₹1,94,350
S-HNI Minimum 14 364 ₹2,09,300
S-HNI Maximum 66 1,716 ₹9,86,700
B-HNI Minimum 67 1,742 ₹10,01,650

IPO Reservation

QIB 30% NII 15% Retail 10% Anchor 45%
Category Shares Offered Shares %
QIB35,47,82630.00%
NII (HNI)17,73,91315.00%
bNII > ₹10L11,82,60810.00%
sNII < ₹10L5,91,3045.00%
Retail11,82,60910.00%
Anchor53,21,73945.00%
Total1,18,26,087

Financial Analysis

Financial Data

EPS (Pre)
₹-41.98
ROCE
-23.56%
EBITDA Margin
5.44%
NAV/Share
₹-7.69
Revenue Growth
14.79%
Profit Margin
50.33%

Financial Performance

2026 vs 2025 Revenue +14.8% Profit (PAT) +51.4% Total Assets +66.9%
Metric 2024 2025 2026
Revenue 510.03 494.00 567.07
Expense 557.74 559.78 734.54
Profit (PAT) 47.71 188.55 285.40
Total Assets 458.39 497.05 829.60
Values in Crores (₹)

Strengths & Risks

Strengths
  • Solid profit margin — 50.3%.
Risks & Concerns

Our data checks haven't flagged a specific concern for Purple Style Labs — but that isn't a clean bill of health. Read the risk-factors section of the RHP, which lists company-specific risks our data can't capture.

Compiled from this issue's live GMP, subscription, valuation and financial data, and updated as those figures change. Informational only — not investment advice. Always read the RHP before applying.

Company Information

About Purple Style Labs

Purple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application. Under the PPUS brand, the company sells over 2.11 lakh products across women’s wear, men’s wear, jewellery, accessories, and kids’ wear from 1,312 active designer brands. Moreover, the website also features some of the well-known designers like Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Moreover, the firm has served over 200,000 unique customers across 140 countries between FY23 and FY25. In fact, in FY25, the business reported 18.57 million unique visitors, 70,651 customers, and 104,856 orders across 100 countries.

Company Contact Information

Purple Style Labs Ltd., CTS No. 1081, Plot no. 110 TPS Village, Service Road, Western Express Highway,, Vile Parle East, Mumbai, Maharashtra, 400057

Objects of the Issue

Purpose Amount (Cr)
Investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India 363.29
Funding towards sales and marketing expenses to be incurred by the Company 128.00
General corporate purposes -

Resources & Documents

Anchor Investors

Anchor Bidding Date
August 28, 2026
Shares Offered to Anchors
53,21,739
Lock-in End (30 Days, 50%)
October 03, 2026
Lock-in End (90 Days, 50%)
December 02, 2026

Purple Style Labs IPO - Quick Take

Purple Style Labs has set a price band of Rs 546–Rs 575 per share for an issue size of Rs 680 crore. The stock listed with a 6.96% discount versus its issue price on September 07, 2026.

The issue is promoted by Abhishek Agarwal with Axial Capital Pvt. Ltd., IIFL Capital Services Ltd. acting as lead manager. Net proceeds will primarily be used towards investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, a… (Rs 363 crore) and funding towards sales and marketing expenses to be incurred by the Company (Rs 128 crore).

On fundamentals, the company is posting revenue growth of 14.8%, a profit margin of 50.3% in its most recent reported period.

On our data-signal score, the combined signals for this issue currently read weak — several key indicators are reading below average. This is a summary of public data, not a recommendation to apply or skip. Past performance does not predict future returns — review the price chart and peer comparison below before trading.

Frequently Asked Questions

The price band of Purple Style Labs IPO is Rs 546 to Rs 575 per share. Face value is Rs 10 per share.

The total issue size of Purple Style Labs IPO is Rs 680 crore, comprising fresh issue of Rs 680 crore.

The lot size of Purple Style Labs IPO is 26 shares. The minimum application is 1 lot (26 shares), requiring an investment of Rs 14,950. Maximum retail application is 13 lots (338 shares, approx Rs 1,94,350).

Purple Style Labs IPO opens for subscription on August 31, 2026 and closes on September 02, 2026. Anchor investor bidding is scheduled for August 28, 2026.

The expected allotment date for Purple Style Labs IPO is September 03, 2026. Refunds for unsuccessful applicants are expected on September 04, 2026.

Purple Style Labs IPO is scheduled to list on September 07, 2026 on both BSE and NSE. BSE script code: 544901, NSE symbol: PERNIASPOP, ISIN: INE0I1B01016.

The last GMP (Grey Market Premium) recorded for Purple Style Labs IPO before listing was Rs -10 (-1.7% over issue price). The shares actually listed at Rs 535 (-6.96% versus the issue price). GMP only estimates the listing price and stops mattering once the shares trade.

Purple Style Labs IPO was subscribed 1.36 times overall by the close of bidding — retail at 1.65x, QIB at 1.50x, NII at 0.89x.

Based on the final retail subscription of 1.65x for Purple Style Labs IPO, the estimated retail allotment probability is approximately 69.1%. This is a high probability of allotment.

The registrar for Purple Style Labs IPO is Kfin Technologies Ltd. After the allotment date, you can check your allotment status on the registrar's official website by entering your PAN, application number, or demat account details. Allotment status is also available on the BSE and NSE websites.

The book running lead manager(s) for Purple Style Labs IPO are Axial Capital Pvt. Ltd., IIFL Capital Services Ltd.

The promoter(s) of Purple Style Labs are Abhishek Agarwal.

Purple Style Labs IPO GMP — What It Means

GMP stops mattering once the shares trade — it only ever estimated the listing price. The summary at the top of this page compares the last pre-listing GMP with how the shares actually listed. Its last GMP before listing was -1.7%. Of the 15 Mainboard IPOs we have tracked with a final GMP below zero, 2 listed above, 0 flat and 13 below the issue price; Purple Style Labs listed 7% below its issue price.

See the full Purple Style Labs GMP history and trend, or learn how grey market premium works and how reliable it is.

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