Amagi Media Labs IPO
Market Sentiment
IPO Details
IPO Reservation
Financial Analysis
| Metric | 2023 | 2024 | 2025 | September 2025 |
|---|---|---|---|---|
| Revenue | 724.72 | 942.24 | 1,223.31 | 733.93 |
| Expense | 1,039.59 | 1,179.18 | 1,274.85 | 722.28 |
| Profit (PAT) | 321.27 | 245.00 | 68.71 | 6.47 |
| Total Assets | 1,405.96 | 1,308.08 | 1,425.00 | 1,352.16 |
| Company | P/E | EPS | Market Cap (Cr) |
|---|---|---|---|
| Zee Entertainment | 28.50 | 4.20 | 18,500 |
| Affle India | 65.00 | 18.50 | 22,000 |
Promoters: Baskar Subramanian, Srividhya Srinivasan and Arunachalam Srinivasan Karapattu
| Shareholding | No. of Shares | Holding % |
|---|---|---|
| Promoter Holding Pre Issue | 19,37,35,066 | 15.76% |
| Promoter Holding Post Issue | 21,63,38,944 | 14.14% |
Company Information
Incorporated in 2008, Amagi Media Labs is a SaaS company that offers cloud-based technologies to help media companies reach their audiences. Amagi offers a variety of cloud-based products and services, such as Amagi CLOUDPORT, Amagi PLANNER, Amagi THUNDERSTORM, Amagi ON-DEMAND & FAST Solutions. Its platform helps content providers to stream videos over the internet on smart TVs, smartphones, and apps, without dependency on traditional cable or set-top box services. Moreover, they also help advertisers to earn revenue through targeted advertising. So far, their technology has been used to stream major global events such as the 2024 Paris Olympics, UEFA football tournaments, the Oscars, and the 2024 U.S. Presidential debates. Furthermore, they have served over 400 content providers, over 300 distributors, and over 80 advertisers across more than 40 countries as of March 2025.
| Purpose | Amount (Cr) |
|---|---|
| Investment in technology and cloud infrastructure | 667.21 |
| Funding inorganic growth through unidentified acquisitions and general corporate purposes | - |
Resources & Documents
Amagi Media Labs Ltd., Raj Alkaa Park, Survey No. 29/3 and 32/2, 4th floor, Kalena Agrahara Village,, Begur Hobli, Bengaluru, Karnataka, 560076
Amagi Media Labs has set a price band of Rs 343–Rs 361 per share for an issue size of Rs 2,834 crore in the cloud tv & media tech sector. The stock listed with a 3.53% discount versus its issue price on January 21, 2026.
Incorporated in 2008, Amagi Media Labs is a SaaS company that offers cloud-based technologies to help media companies reach their audiences. Amagi offers a variety of cloud-based products and services, such as Amagi CLOUDPORT, Amagi PLANNER, Amagi THUNDERSTORM, Amagi ON-DEMAND & FAST Solutions. The company operates in the cloud tv & media tech space.
The issue is promoted by Baskar Subramanian, Srividhya Srinivasan and Arunachalam Srinivasan Karapattu with Kotak Mahindra Capital Co. Ltd., Citigroup Global Markets India Pvt. Ltd., Goldman Sachs (India) Securities Pvt. Ltd., IIFL Capital Services Ltd., Avendus Capital Pvt. Ltd. acting as lead manager. Net proceeds will primarily be used towards Investment in technology and cloud infrastructure (Rs 667 crore) and Funding inorganic growth through unidentified acquisitions and general corporate purposes.
Grey market is quoting a discount of Rs -5 (-1.4% over issue price), down Rs 25 from the previous session. Final subscription data records overall subscription at 30.24x, retail at 9.54x, QIB at 33.13x, NII at 38.26x.
At the upper end of the price band, the issue is priced at a post-issue P/E of 50.14x — a premium to the industry average of 35.00x. On fundamentals, the company is posting revenue growth of 32.0%, a profit margin of 11.8%, return on equity of 15.2% in its most recent reported period. Listed peers in this segment include Affle India (P/E 65.00x, market cap Rs 22,000 crore) and Zee Entertainment (P/E 28.50x, market cap Rs 18,500 crore) — useful reference points when evaluating the issue's pricing relative to where the broader sector are trading.
Our data-driven engine currently flags this issue as a Neutral stance — the data is mixed and the risk-reward is balanced rather than one-sided. Past performance does not predict future returns — review the price chart and peer comparison below before trading.
Understanding Grey Market Premium (GMP)
The Grey Market Premium (GMP) is an unofficial indicator of how an IPO's shares are trading in the grey market before they are officially listed on a stock exchange. It reflects investor sentiment and demand for the IPO shares ahead of listing day.
How does it work? The grey market is an informal, over-the-counter market where investors buy and sell IPO shares before the official listing date. If an IPO has a positive GMP, it suggests that investors expect the stock to list above its issue price. A negative GMP indicates expectations of a listing below the issue price.
Example: If an IPO has an issue price of ₹100 and the GMP is ₹50, the expected listing price would be approximately ₹150 (issue price + GMP). This translates to an estimated listing gain of 50%.
Factors that influence GMP:
- Subscription levels — Higher subscription typically drives GMP up
- Market conditions — Bullish markets tend to boost GMP across all IPOs
- Company fundamentals — Strong financials and growth potential attract premium
- Industry sentiment — Positive outlook for the sector can increase demand
- IPO pricing — Reasonably priced IPOs relative to peers tend to command higher GMP
Disclaimer: GMP is an unofficial metric from the grey market and is not regulated by SEBI or any stock exchange. GMP values fluctuate frequently and should not be the sole basis for investment decisions. Always consider company fundamentals, financial health, and your own risk appetite before investing in any IPO.
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