Simca Advertising IPO
Market Sentiment
IPO Details
IPO Reservation
Market Lot Size
Financial Analysis
| Metric | 2023 | 2024 | 2025 | Dec 2025 |
|---|---|---|---|---|
| Revenue | 11.96 | 49.31 | 75.09 | 78.16 |
| Expense | 9.84 | 41.59 | 61.60 | 63.85 |
| Profit (PAT) | 1.57 | 5.78 | 9.98 | 10.68 |
| Total Assets | 6.07 | 19.80 | 36.67 | 57.96 |
Promoters: Fahim Batliwala and Ashma Fahim Batliwala
| Shareholding | No. of Shares | Holding % |
|---|---|---|
| Promoter Holding Pre Issue | 88,00,000 | 99.99% |
Strengths & Risks
- Heavily oversubscribed — 80.9x overall (so far).
- Strong institutional (QIB) demand — 101.1x.
- Revenue grew 52% in the latest reported year.
- Solid profit margin — 13.3%.
- Strong return on equity — 57%.
No major red flags in the available data.
Auto-generated from live GMP, subscription, valuation and financial data. Informational only — not investment advice. Always read the RHP before applying.
Company Information
Simca Advertising, incorporated in 2022, is one of the leading advertising services providers with a focus on Out-of-Home (OOH) media ads. The firm provides a diverse range of OOH advertising options, such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, in Mumbai and Maharashtra. Simca Advertising helps brands to connect with audiences with its high-quality products, serving various clients such as advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations. Moreover, the firm also offers customized campaigns that are designed as per the client’s chosen locations and their requirements in order to attract more customers and reach. Furthermore, the company also manages 100 outdoor advertising spaces in Mumbai, including busy roads, key junctions, commercial areas, and markets.
| Purpose | Amount (Cr) |
|---|---|
| Purchase and installation of LED (“Light-emitting diode”) screens | 12.72 |
| Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens | 5.00 |
| Funding the incremental working capital requirements; and | 23.50 |
| General Corporate Purpose | - |
Resources & Documents
Simca Advertising Ltd., Bungalow No C-6,, Swami Samarth Nagar, Roshanlal Nagar,, 3rd Cross Lane, Andheri (W),, Mumbai, Maharashtra, 400053
Simca Advertising has set a price band of Rs 174–Rs 183 per share for an issue size of Rs 58 crore. The stock listed with a 14.75% discount versus its issue price on May 15, 2026.
Simca Advertising, incorporated in 2022, is one of the leading advertising services providers with a focus on Out-of-Home (OOH) media ads. The firm provides a diverse range of OOH advertising options, such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, in Mumbai and Maharashtra.
The issue is promoted by Fahim Batliwala and Ashma Fahim Batliwala with Socradamus Capital Pvt. Ltd. acting as lead manager. Net proceeds will primarily be used towards Purchase and installation of LED (“Light-emitting diode”) screens (Rs 13 crore) and Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED… (Rs 5 crore).
Current grey market activity shows a flat premium, indicating muted unofficial demand, down Rs 11 from the previous session. Final subscription data records overall subscription at 80.93x, retail at 70.89x, QIB at 101.08x, NII at 81.70x.
On fundamentals, the company is posting revenue growth of 52.3%, a profit margin of 13.3%, return on equity of 57.4% in its most recent reported period. Listed peers in this segment include Bright Outdoor Media Limited (P/E 43.10x, market cap Rs 12 crore) — useful reference points when evaluating the issue's pricing relative to where the broader sector is trading.
Our data-driven engine currently flags this issue as a Neutral stance — the data is mixed and the risk-reward is balanced rather than one-sided. Past performance does not predict future returns — review the price chart and peer comparison below before trading.
Understanding Grey Market Premium (GMP)
The Grey Market Premium (GMP) is an unofficial indicator of how an IPO's shares are trading in the grey market before they are officially listed on a stock exchange. It reflects investor sentiment and demand for the IPO shares ahead of listing day.
How does it work? The grey market is an informal, over-the-counter market where investors buy and sell IPO shares before the official listing date. If an IPO has a positive GMP, it suggests that investors expect the stock to list above its issue price. A negative GMP indicates expectations of a listing below the issue price.
Example: If an IPO has an issue price of ₹100 and the GMP is ₹50, the expected listing price would be approximately ₹150 (issue price + GMP). This translates to an estimated listing gain of 50%.
Factors that influence GMP:
- Subscription levels — Higher subscription typically drives GMP up
- Market conditions — Bullish markets tend to boost GMP across all IPOs
- Company fundamentals — Strong financials and growth potential attract premium
- Industry sentiment — Positive outlook for the sector can increase demand
- IPO pricing — Reasonably priced IPOs relative to peers tend to command higher GMP
Disclaimer: GMP is an unofficial metric from the grey market and is not regulated by SEBI or any stock exchange. GMP values fluctuate frequently and should not be the sole basis for investment decisions. Always consider company fundamentals, financial health, and your own risk appetite before investing in any IPO.
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