Simca Advertising IPO
Market Sentiment
IPO Details
Market Lot Size
IPO Reservation
Day-wise Subscription (times subscribed)
Financial Analysis
| Metric | 2023 | 2024 | 2025 | Dec 2025 |
|---|---|---|---|---|
| Revenue | 11.96 | 49.31 | 75.09 | 78.16 |
| Expense | 9.84 | 41.59 | 61.60 | 63.85 |
| Profit (PAT) | 1.57 | 5.78 | 9.98 | 10.68 |
| Total Assets | 6.07 | 19.80 | 36.67 | 57.96 |
| Company | EPS | P/E | Market Cap (Cr) |
|---|---|---|---|
| Bright Outdoor Media Limited | 13.11 | 43.10 | 12 |
Promoters: Fahim Batliwala and Ashma Fahim Batliwala
| Shareholding | No. of Shares | Holding % |
|---|---|---|
| Promoter Holding Pre Issue | 88,00,000 | 99.99% |
Strengths & Risks
- Strongly subscribed — 80.9x overall (so far).
- Strong institutional (QIB) demand — 101.1x.
- Revenue grew 52% in the latest reported year.
- Solid profit margin — 13.3%.
- Strong return on equity — 57%.
- Lists on the exchange's SME platform, where trading is usually thinner than on the main board — selling at your price can be harder.
Compiled from this issue's live GMP, subscription, valuation and financial data, and updated as those figures change. Informational only — not investment advice. Always read the RHP before applying.
Company Information
Simca Advertising, incorporated in 2022, is one of the leading advertising services providers with a focus on Out-of-Home (OOH) media ads. The firm provides a diverse range of OOH advertising options, such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, in Mumbai and Maharashtra. Simca Advertising helps brands to connect with audiences with its high-quality products, serving various clients such as advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations. Moreover, the firm also offers customized campaigns that are designed as per the client’s chosen locations and their requirements in order to attract more customers and reach. Furthermore, the company also manages 100 outdoor advertising spaces in Mumbai, including busy roads, key junctions, commercial areas, and markets.
Simca Advertising Ltd., Bungalow No C-6,, Swami Samarth Nagar, Roshanlal Nagar,, 3rd Cross Lane, Andheri (W),, Mumbai, Maharashtra, 400053
| Purpose | Amount (Cr) |
|---|---|
| Purchase and installation of LED (“Light-emitting diode”) screens | 12.72 |
| Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens | 5.00 |
| Funding the incremental working capital requirements; and | 23.50 |
| General Corporate Purpose | - |
Resources & Documents
Simca Advertising has set a price band of Rs 174–Rs 183 per share for an issue size of Rs 58 crore. The stock listed with a 14.75% discount versus its issue price on May 15, 2026.
Simca Advertising, incorporated in 2022, is one of the leading advertising services providers with a focus on Out-of-Home (OOH) media ads. The firm provides a diverse range of OOH advertising options, such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, in Mumbai and Maharashtra.
The issue is promoted by Fahim Batliwala and Ashma Fahim Batliwala with Socradamus Capital Pvt. Ltd. acting as lead manager. Net proceeds will primarily be used towards Purchase and installation of LED (“Light-emitting diode”) screens (Rs 13 crore) and Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED… (Rs 5 crore).
On fundamentals, the company is posting revenue growth of 52.3%, a profit margin of 13.3%, return on equity of 57.4% in its most recent reported period. Listed peers in this segment include Bright Outdoor Media Limited (P/E 43.10x, market cap Rs 12 crore) — useful reference points when evaluating the issue's pricing relative to where the broader sector is trading.
On our data-signal score, the combined signals for this issue currently read mixed — some indicators read positively and others do not. This is a summary of public data, not a recommendation to apply or skip. Past performance does not predict future returns — review the price chart and peer comparison below before trading.
Simca Advertising IPO GMP — What It Means
GMP stops mattering once the shares trade — it only ever estimated the listing price. The summary at the top of this page compares the last pre-listing GMP with how the shares actually listed.
See the full Simca Advertising GMP history and trend, or learn how grey market premium works and how reliable it is.
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