Senco Gold share price jumps over 12% after strong Q4 business updateAI Quick ReadSenco Gold share price surged more than 12% after the jewellery retail chain announced impressive results for the last quarter of the financial year, with revenue increasing by 46% year-on-year (YoY), fueled by strong demand during the wedding season despite the fluctuating gold market.
The company also gained from festive events and special days such as Valentine’s Day and Women’s Day.
Same-store sales growth (SSSG) reached 34%, reflecting robust performance at existing locations and ongoing consumer interest despite high gold prices.
Gold prices increased approximately 20% from the previous quarter to reach peak levels, then corrected by nearly 20% in mid-March, ultimately stabilizing with daily variations of 2–5%, as stated by the company in a regulatory filing. Year-on-year, the average gold prices saw a substantial rise, nearly doubling in comparison to the same timeframe last year.
Business continued to grow. The company opened seven additional showrooms during the quarter, bringing its total retail network to 201 locations. It also noted a change in its product mix, with a heightened emphasis on lightweight and everyday jewellery.
For the entire financial year FY26, Senco Gold experienced a 35% year-over-year increase in revenue, a rise compared to the 21% growth seen in FY25.
In January 2026, Senco's board sanctioned the purchase of a 68% share in August Jewellery Private Ltd (AJPL), the entity behind the trendy jewellery brand Melorra.
In the upcoming financial year, it is counting on Akshaya Tritiya and regional festivals to enhance demand in the first quarter and intends to open 20 to 25 stores in FY27, with a sustained emphasis on franchise-led growth.
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