Yaap Digital IPO
Market Sentiment
Market Lot Size
IPO Details
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Financial Analysis
| Metric | 2023 | 2024 | 2025 | Dec 2025 |
|---|---|---|---|---|
| Revenue | 0.47 | 113.06 | 154.40 | 91.42 |
| Expense | 79.70 | 108.41 | 138.80 | - |
| Profit (PAT) | 2.60 | 2.51 | 11.93 | 9.21 |
| Total Assets | 52.18 | 90.78 | 115.10 | 82.86 |
| Company | P/E | EPS | Market Cap (Cr) |
|---|---|---|---|
| Vertoz Limited | 25.89 | 3.01 | 13 |
| Digicontent Limited | 8.85 | 4.18 | 89 |
Promoters: Atul Jeevandharkumar Hegde, Sudhir Menon, and Subodh Menon
| Shareholding | No. of Shares | Holding % |
|---|---|---|
| Promoter Holding Pre Issue | 1,54,08,000 | 80.19% |
Company Information
Yaap Digital Private Limited, Founded in 2016, is one of the leading digital content and marketing services agencies in India. From design, discovery, to distribution, the firm combines everything to offer integrated solutions. The firm runs across 3 countries, India, the United Arab Emirates, and Singapore, on February 18, 2025, under the YAAP brand. Its offerings include marketing, content creation, performance media, UI/UX design, media buying, brand identity, packaging design, and analytics. Moreover, the firm has run many successful campaigns, gaining 1 million views in just 2 weeks. Yaap Digital has partnered with 100+ creators from 20+ countries, making more than 3,500 pieces of content.
| Purpose | Amount (Cr) |
|---|---|
| Funding part payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited (“GoZoop”) | 34.00 |
| Funding capital expenditure to be incurred for Establishment of an AI-Led Short-Form Content Production Hub (“ACP Hub”) | 4.01 |
| Funding the incremental working capital requirements; and | 16.00 |
| Funding inorganic growth through unidentified acquisitions and general corporate purposes | - |
Resources & Documents
Yaap Digital Ltd., 802,, 8th Floor, Signature by Lotus,, Veera Desai Road, Andheri West,, Mumbai, Maharashtra, 400053
Yaap Digital has set a price band of Rs 138–Rs 145 per share for an issue size of Rs 80 crore. The stock listed with a 12.41% discount versus its issue price on March 05, 2026.
Yaap Digital Private Limited, Founded in 2016, is one of the leading digital content and marketing services agencies in India. From design, discovery, to distribution, the firm combines everything to offer integrated solutions.
The issue is promoted by Atul Jeevandharkumar Hegde, Sudhir Menon, and Subodh Menon with Socradamus Capital Pvt. Ltd. acting as lead manager. Net proceeds will primarily be used towards Funding part payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited (“GoZoop”) (Rs 34 crore) and Funding capital expenditure to be incurred for Establishment of an AI-Led Short-Form Content Production Hub (“ACP Hub”) (Rs 4 crore).
Current grey market activity shows a flat premium, indicating muted unofficial demand. Final subscription data records overall subscription at 4.33x, retail at 1.61x, QIB at 8.29x, NII at 5.40x.
On fundamentals, the company is posting revenue growth of 36.6%, a profit margin of 7.7%, return on equity of 74.1% in its most recent reported period. Listed peers in this segment include Digicontent Limited (P/E 8.85x, market cap Rs 89 crore) and Vertoz Limited (P/E 25.89x, market cap Rs 13 crore) — useful reference points when evaluating the issue's pricing relative to where the broader sector are trading.
Our data-driven engine currently flags this issue as an Avoid view — key indicators are weak enough that the risk-reward looks unfavourable for now. Past performance does not predict future returns — review the price chart and peer comparison below before trading.
Understanding Grey Market Premium (GMP)
The Grey Market Premium (GMP) is an unofficial indicator of how an IPO's shares are trading in the grey market before they are officially listed on a stock exchange. It reflects investor sentiment and demand for the IPO shares ahead of listing day.
How does it work? The grey market is an informal, over-the-counter market where investors buy and sell IPO shares before the official listing date. If an IPO has a positive GMP, it suggests that investors expect the stock to list above its issue price. A negative GMP indicates expectations of a listing below the issue price.
Example: If an IPO has an issue price of ₹100 and the GMP is ₹50, the expected listing price would be approximately ₹150 (issue price + GMP). This translates to an estimated listing gain of 50%.
Factors that influence GMP:
- Subscription levels — Higher subscription typically drives GMP up
- Market conditions — Bullish markets tend to boost GMP across all IPOs
- Company fundamentals — Strong financials and growth potential attract premium
- Industry sentiment — Positive outlook for the sector can increase demand
- IPO pricing — Reasonably priced IPOs relative to peers tend to command higher GMP
Disclaimer: GMP is an unofficial metric from the grey market and is not regulated by SEBI or any stock exchange. GMP values fluctuate frequently and should not be the sole basis for investment decisions. Always consider company fundamentals, financial health, and your own risk appetite before investing in any IPO.
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