Novus Loyalty IPO
Market Sentiment
IPO Details
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Market Lot Size
Financial Analysis
| Metric | 2023 | 2024 | 2025 | Sep 2025 |
|---|---|---|---|---|
| Revenue | 59.61 | 73.61 | 104.63 | 71.43 |
| Expense | 58.81 | 69.56 | 99.57 | 63.79 |
| Profit (PAT) | 0.55 | 2.96 | 3.58 | 5.80 |
| Total Assets | 13.38 | 12.36 | 14.81 | 21.83 |
Promoters: Deepak Tomar and Sweta Singh
| Shareholding | No. of Shares | Holding % |
|---|---|---|
| Promoter Holding Pre Issue | 1,22,50,200 | 95.62% |
Strengths & Risks
- Revenue grew 42% in the latest reported year.
- Strong return on equity — 32%.
- Mostly fresh capital — proceeds fund the company's growth, not an exit.
No major red flags in the available data.
Auto-generated from live GMP, subscription, valuation and financial data. Informational only — not investment advice. Always read the RHP before applying.
Company Information
Novus Loyalty, founded in 2011, is one of the leading companies to offer loyalty and rewards solutions using its technology platform. The firm provides both ready-to-use and customizable solutions, such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its services cater to various industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. Its platform offers both On-premises and SaaS (cloud-based) solutions with AI analytics. Novus loyalty has set its presence in both the domestic market, in states like Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, and the international market in the UAE, USA, Australia, and Puerto Rico.
| Purpose | Amount (Cr) |
|---|---|
| Funding of expenditure towards Investment in upgrading enhancement of and development of new products | 13.00 |
| Business Development and Marketing Activities including manpower hiring | 9.62 |
| General corporate purposes and unidentified inorganic acquisition | - |
Resources & Documents
Novus Loyalty Ltd., 727, Udyog Vihar Phase V, Industrial Complex Dundahera,, Gurgaon, Haryana, 122016
Novus Loyalty has set a price band of Rs 139–Rs 146 per share for an issue size of Rs 60 crore. The stock listed flat against its issue price.
Novus Loyalty, founded in 2011, is one of the leading companies to offer loyalty and rewards solutions using its technology platform. The firm provides both ready-to-use and customizable solutions, such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
The issue is promoted by Deepak Tomar and Sweta Singh with Smart Horizon Capital Advisors Pvt.Ltd. acting as lead manager. Net proceeds will primarily be used towards Funding of expenditure towards Investment in upgrading enhancement of and development of new products (Rs 13 crore) and Business Development and Marketing Activities including manpower hiring (Rs 10 crore).
Current grey market activity shows a flat premium, indicating muted unofficial demand. Final subscription data records overall subscription at 1.51x, retail at 1.82x, QIB at 1.38x, NII at 1.12x.
On fundamentals, the company is posting revenue growth of 42.1%, a profit margin of 3.4%, return on equity of 31.7% in its most recent reported period. Listed peers in this segment include Pelatro Limited (P/E 53.72x) — useful reference points when evaluating the issue's pricing relative to where the broader sector is trading.
Our data-driven engine currently flags this issue as an Avoid view — key indicators are weak enough that the risk-reward looks unfavourable for now. Past performance does not predict future returns — review the price chart and peer comparison below before trading.
Novus Loyalty IPO GMP — What It Means
The latest grey market premium for Novus Loyalty IPO is ₹0 (+0.0%). GMP is an unofficial, dealer-quoted figure that hints at expected listing-day demand — it is not a guaranteed listing price. For Novus Loyalty it should be read alongside the subscription numbers and the company's fundamentals, since grey-market premiums can swing sharply during the bidding window.
See the full Novus Loyalty GMP history and trend, or learn how grey market premium works and how reliable it is.
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