Novus Loyalty IPO
Market Sentiment
IPO Details
Market Lot Size
IPO Reservation
Financial Analysis
| Metric | 2023 | 2024 | 2025 | Sep 2025 |
|---|---|---|---|---|
| Revenue | 59.61 | 73.61 | 104.63 | 71.43 |
| Expense | 58.81 | 69.56 | 99.57 | 63.79 |
| Profit (PAT) | 0.55 | 2.96 | 3.58 | 5.80 |
| Total Assets | 13.38 | 12.36 | 14.81 | 21.83 |
| Company | EPS | P/E | RoNW % | NAV |
|---|---|---|---|---|
| Pelatro Limited | 5.64 | 53.72 | 6.31 | 77.64 |
Promoters: Deepak Tomar and Sweta Singh
| Shareholding | No. of Shares | Holding % |
|---|---|---|
| Promoter Holding Pre Issue | 1,22,50,200 | 95.62% |
Strengths & Risks
- Revenue grew 42% in the latest reported year.
- Strong return on equity — 32%.
- Mostly fresh capital — proceeds fund the company's growth, not an exit.
- Lists on the exchange's SME platform, where trading is usually thinner than on the main board — selling at your price can be harder.
Compiled from this issue's live GMP, subscription, valuation and financial data, and updated as those figures change. Informational only — not investment advice. Always read the RHP before applying.
Company Information
Novus Loyalty, founded in 2011, is one of the leading companies to offer loyalty and rewards solutions using its technology platform. The firm provides both ready-to-use and customizable solutions, such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its services cater to various industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. Its platform offers both On-premises and SaaS (cloud-based) solutions with AI analytics. Novus loyalty has set its presence in both the domestic market, in states like Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, and the international market in the UAE, USA, Australia, and Puerto Rico.
Novus Loyalty Ltd., 727, Udyog Vihar Phase V, Industrial Complex Dundahera,, Gurgaon, Haryana, 122016
| Purpose | Amount (Cr) |
|---|---|
| Funding of expenditure towards Investment in upgrading enhancement of and development of new products | 13.00 |
| Business Development and Marketing Activities including manpower hiring | 9.62 |
| General corporate purposes and unidentified inorganic acquisition | - |
Resources & Documents
Novus Loyalty has set a price band of Rs 139–Rs 146 per share for an issue size of Rs 60 crore. The stock listed flat against its issue price.
Novus Loyalty, founded in 2011, is one of the leading companies to offer loyalty and rewards solutions using its technology platform. The firm provides both ready-to-use and customizable solutions, such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
The issue is promoted by Deepak Tomar and Sweta Singh with Smart Horizon Capital Advisors Pvt.Ltd. acting as lead manager. Net proceeds will primarily be used towards Funding of expenditure towards Investment in upgrading enhancement of and development of new products (Rs 13 crore) and Business Development and Marketing Activities including manpower hiring (Rs 10 crore).
On fundamentals, the company is posting revenue growth of 42.1%, a profit margin of 3.4%, return on equity of 31.7% in its most recent reported period. Listed peers in this segment include Pelatro Limited (P/E 53.72x) — useful reference points when evaluating the issue's pricing relative to where the broader sector is trading.
On our data-signal score, the combined signals for this issue currently read weak — several key indicators are reading below average. This is a summary of public data, not a recommendation to apply or skip. Past performance does not predict future returns — review the price chart and peer comparison below before trading.
Novus Loyalty IPO GMP — What It Means
GMP stops mattering once the shares trade — it only ever estimated the listing price. The summary at the top of this page compares the last pre-listing GMP with how the shares actually listed.
See the full Novus Loyalty GMP history and trend, or learn how grey market premium works and how reliable it is.
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