boAt IPO
Market Sentiment
IPO Details
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Financial Analysis
| Metric | 2023 | 2024 | 2025 | June 2025 |
|---|---|---|---|---|
| Revenue | 3,403.18 | 3,135.35 | 3,097.81 | 638.44 |
| Expense | 214.70 | 544.74 | 1,202.16 | 1,394.74 |
| Profit (PAT) | 129.45 | 79.68 | 61.08 | 21.35 |
| Total Assets | 2,178.50 | 1,735.51 | 1,618.07 | 1,720.53 |
Promoters: Sameer Mehta and Aman Gupta
Company Information
BoAt is one of the growing digital-first consumer products companies, incorporated in 2013, and is focused on providing a diverse range of supreme quality, aspirational lifestyle-focused consumer products at affordable price ranges. The company created a strong market presence all over India, especially with its audio, smartwatch, and AirPods. The company mainly focuses on highly valued and lifestyle-focused products that consume big market capital. BoAt has achieved an impression of offering unique yet attractive products at an affordable price. Their products are mainly focused on young, tech-savvy, and trend-aware shoppers and Indian consumers. The company’s portfolio consists of a diverse range of products such as audio (wired headphones and earphones, wireless headphones and earphones (neckbands), true wireless stereo (“TWS”), Bluetooth speakers and home theatre systems, and sound bars), wearables (smartwatches), gaming accessories (wired and wireless headsets, mouse and keyboards), personal care appliances (trimmers and grooming kits) and mobile accessories (chargers, cables, power banks, and other accessories).
| Purpose | Amount (Cr) |
|---|---|
| Funding working capital requirements of the Company | 225.00 |
| Funding brand and marketing expenses towards enhancing the awareness and visibility of the products and brand | 150.00 |
| General Corporate Purposes | - |
Resources & Documents
boAt (Imagine Marketing Limited), E-Wing, Unit- 505 Corporate Avenue,, Opp. Solitaire Park, Chakala,, Andheri (East),, Mumbai – 400 093, Maharashtra, India
boAt is preparing a sme offering for an issue size of Rs 1,500 crore. The SME issue is in the upcoming pipeline with dates yet to be finalised.
BoAt is one of the growing digital-first consumer products companies, incorporated in 2013, and is focused on providing a diverse range of supreme quality, aspirational lifestyle-focused consumer products at affordable price ranges. The company created a strong market presence all over India, especially with its audio, smartwatch, and AirPods.
The issue is promoted by Sameer Mehta and Aman Gupta with Axis Capital Limited, BofA Securities India Limited, Credit Suisse Securities (India) Private Limited, ICICI Securities Limited acting as lead manager. Net proceeds will primarily be used towards Funding working capital requirements of the Company (Rs 225 crore) and Funding brand and marketing expenses towards enhancing the awareness and visibility of the products and brand (Rs 150 crore).
On fundamentals, the company is posting revenue growth of -1.2%, a profit margin of 2.0%, return on equity of 14.1% in its most recent reported period.
All figures below — GMP history, subscription tiers, financials and peers — are aggregated from public disclosures. Always apply through your own broker after reading the RHP.
Understanding Grey Market Premium (GMP)
The Grey Market Premium (GMP) is an unofficial indicator of how an IPO's shares are trading in the grey market before they are officially listed on a stock exchange. It reflects investor sentiment and demand for the IPO shares ahead of listing day.
How does it work? The grey market is an informal, over-the-counter market where investors buy and sell IPO shares before the official listing date. If an IPO has a positive GMP, it suggests that investors expect the stock to list above its issue price. A negative GMP indicates expectations of a listing below the issue price.
Example: If an IPO has an issue price of ₹100 and the GMP is ₹50, the expected listing price would be approximately ₹150 (issue price + GMP). This translates to an estimated listing gain of 50%.
Factors that influence GMP:
- Subscription levels — Higher subscription typically drives GMP up
- Market conditions — Bullish markets tend to boost GMP across all IPOs
- Company fundamentals — Strong financials and growth potential attract premium
- Industry sentiment — Positive outlook for the sector can increase demand
- IPO pricing — Reasonably priced IPOs relative to peers tend to command higher GMP
Disclaimer: GMP is an unofficial metric from the grey market and is not regulated by SEBI or any stock exchange. GMP values fluctuate frequently and should not be the sole basis for investment decisions. Always consider company fundamentals, financial health, and your own risk appetite before investing in any IPO.
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